Evolution of CMOs to CROs

Exploring the transition of Chief Marketing Officers to Chief Revenue Officers, discussing challenges, successful experiences, and options for individuals in the industry. The chapter delves into the evolution of the CRO role from encompassing sales and marketing to a more sales-focused position, and the importance of gaining sales experience for marketers looking to transition. Highlighting key areas for a successful CMO to CRO transition, the discussion provides insights on positioning oneself for the Chief Revenue Officer role.