Topline
TOPLINE HOTLINE: How can we improve sales for our second solution?
May 2, 2024
Exploring strategies to boost sales for a challenging second solution, the podcast discusses the need for different go-to-market approaches, investing in dedicated resources, transitioning to SMB products, finding the right balance in business, and data-driven decision-making for new markets and product launches.
13:20
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Quick takeaways
- Different go-to-market motions and teams are needed for different products to improve sales for a struggling second solution.
- Investing in dedicated resources and tailored hiring is crucial to successfully introduce new business lines within established organizations.
Deep dives
Scaling Sales for a Second Solution
Dealing with the challenge of growing sales for a second solution that is newer but struggling. The dilemma of whether to create a separate sales team or integrate it within the current team is discussed. Differentiating between enterprise and SMB markets and the need for distinct go-to-market strategies is emphasized.
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