

Topline
Pavilion
The #1 podcast for founders, operators, and investors in B2B tech. Tune in every week to hear Sam Jacobs, AJ Bruno and Asad Zaman discuss and debate the trends, news, and developments impacting the B2B tech world. Enjoy the hot takes, strong opinions, and dry humor.
Episodes
Mentioned books

6 snips
Feb 18, 2024 • 53min
E44: The 2024 M&A Landscape and How to Attract Acquisition Interest
Delving into the M&A landscape of 2024, analyzing how economic trends impact IPOs. Tips on attracting acquisition interest are shared. The episode concludes with discussions on macro-news and streamlining SaaS metrics.

Feb 15, 2024 • 11min
TOPLINE HOTLINE: How to get feedback as an executive
In this mini-episode, Sam, AJ, and Asad discuss getting executive feedback. They explore the benefits and challenges of getting feedback as an executive in both large and small companies.

Feb 11, 2024 • 53min
E43: Recap of Pavilion's CEO Summit
The hosts recap Pavilion's CEO Summit, discussing macroeconomic improvements, recent tech layoffs, and CEOs prioritizing profitability. They also reflect on challenges of scaling a company, career choices, and upcoming CMO summit and member hub launch.

Feb 8, 2024 • 14min
TOPLINE HOTLINE: So, what’s the deal with variable comp plans?
For this week’s mini-episode, our hosts discuss a question from the Pavilion CRO Slack channel around the fairness and effectiveness of variable compensation plans for Chief Revenue Officers.

Feb 4, 2024 • 1h 6min
E42: Carta’s Peter Walker on Fundraising, Valuations, and Shutdowns
Peter Walker, Head of Insights at Carta, discusses fundraising challenges, economic rate cuts, and the importance of equity for employees. They explore 'must-have' products, hiring talent, and the need for more new consumers. The podcast concludes with book recommendations and gratitude.

Feb 1, 2024 • 14min
Topline Hotline: Where should account managers sit within the organization?
In this episode of Topline Hotline, our hosts tackle a burning question from Pavilion’s Slack community: where should account managers sit within the organization? Should they report to the new business leader? Or to the customer success leader?

Jan 28, 2024 • 1h 5min
E41: Unicorn Companies, Venture Capital Landscape, and Executive Hiring Insights
Diving into the late-stage tech market, this podcast discusses trends in unicorn companies and venture capital, while emphasizing the importance of profitability. The hosts also explore the concept of 'stage appropriateness' in executive hiring and share insights on effectively communicating company valuation and equity to employees. Stories about unconventional board meetings, personal experiences with poker, and discussions on exit strategies add entertainment and variety to the episode.

Jan 25, 2024 • 11min
TOPLINE HOTLINE: What percentage of demand should be driven by the sales team?
The hosts discuss the balance between inbound and outbound strategies for demand generation in a traditional SaaS business. They explore the effectiveness of different channels and the impact of factors such as interest rates and artificial intelligence. They emphasize the importance of deep empathy for the customer and finding unique approaches that work for each business. The speakers also discuss the diminishing effectiveness of outbound strategies and the significance of tailoring messages to resonate with customers. Additionally, they explore the impact of using Slack as a non-traditional demand generation channel and the importance of becoming a brand advocate.

Jan 21, 2024 • 1h 6min
E40: The Carta Controversy, Cloudflare’s Viral Moment, and The Death of Growth at Any Cost
The podcast discusses Carta's exit from the secondary market business and Cloudflare's viral layoff. They also explore the death of the growth at any cost mindset. Other topics include transparency in private markets, changing opinions in organizations, a controversial termination, evolving metrics, and book recommendations.

Jan 18, 2024 • 12min
TOPLINE HOTLINE: How do you revamp a performance improvement plan so it’s effective?
In this episode of Topline Hotline, our hosts delve into their personal experiences with performance improvement plans (PIPs). Drawing from their extensive careers as sales leaders, they share valuable insights on PIPs and provide practical suggestions on approaching and navigating them.