TOPLINE HOTLINE: What percentage of demand should be driven by the sales team?

The hosts discuss the balance between inbound and outbound strategies for demand generation in a traditional SaaS business. They explore the effectiveness of different channels and the impact of factors such as interest rates and artificial intelligence. They emphasize the importance of deep empathy for the customer and finding unique approaches that work for each business. The speakers also discuss the diminishing effectiveness of outbound strategies and the significance of tailoring messages to resonate with customers. Additionally, they explore the impact of using Slack as a non-traditional demand generation channel and the importance of becoming a brand advocate.