From A to B

Shawn David, expert in bots and CRO, discusses the difference between AI and automation, red flags in AI CRO vendors, and how to use bots intelligently in CRO. He emphasizes the importance of human oversight in AI implementation and the need for efficient task management in experimentation.

In this episode, Shiva and Eden Bidani discuss copy. Is it important? Yes. Yes it is. But specifically, they discuss bad examples of copy, the importance of differentiation in copy, and avoiding ways to use buzzwords and improve on clarity within CRO / copywriting. Plus, Eden gives an example of using ChatGPT for copywriting which legitimately leaves Shiva speechless (not clickbait - legitimately happened). (00:00) Episode Start (01:50) Fun Examples of Bad Copy (07:13) The Role of Experimentation in Copy Optimization (18:35) The Emotional Impact of Copy (22:20) Eden Defends Her Stance of "Too Much Data Can Be Bad" (29:05) Shit You Need to Know (David Gerhardt) Go check out Eden on LinkedIn here:https://www.linkedin.com/in/edenbidani/ And go check out Dave's post here: https://tinyurl.com/FromAtoBDave

Exploring the balance between research and A/B testing, emphasizing the significance of understanding your audience and involving stakeholders in optimization efforts. Highlighting the importance of usability testing with older adults and website accessibility for diverse user demographics.

In the episode, Shiva and Bhavik "The Sick" Patel discuss prioritization frameworks. Theoretically, they are a fantastic mechanism for ensuring you have a testing program which focuses on high ROI tests - especially when resources are limited. However, they do have some drawbacks worth discussing, including subjectivity in scoring. (00:00) Episode Start(02:30) The Role of Effort in Prioritization(03:01) The Need for Objectivity in Prioritization(12:38) The Importance of Flexibility in Prioritization(17:01) Using Prioritization Frameworks to Prove HiPPOs wrong(20:37) Shit You Need to Know (Ben Labay) This week's "Shit You Need to Know" comes courtesy of Ben Labay - check out his post here! http://tinyurl.com/FromAtoBBen

David 'Zedd' Mannheim discusses the importance of 'stages' (user's intent) in personalization over optimizing for pages on your website. He also shares his spicy take on 'social proof' in advertising.

In this episode, Shiva and Juliana discuss how to break into the field of experimentation, the importance of understanding experimentation principles, and the value of critical thinking in the process. They also share tips for product owners and engineers who want to start testing and experimenting with small changes without disrupting the entire website. Juliana has some EXCELLENT tips for little ways you can test without breaking your site entirely, which is great for actually breaking into testing! Timestamps: 00:00 Show Kickoff 01:57 Juliana's Professional Path 02:44 Understanding Experimentation 12:51 Tips on Running Smaller Scale Tests (without fucking up your site) 22:58 LinkedIn Post of the Week (Ryan Thomas) This week's LinkedIn Post of the Week is brought to you by Ryan Thomas - check out his spicy post here: http://tinyurl.com/FromAtoB-RyanThomas Be sure to follow Juliana and her dope podcast at Standard Deviation Podcast and her marketing blog at https://juliana-jackson.com/

Shiva and Erin Weigel discuss different kinds of designers, the mindset of a designer, how to work with a bad designer, and the importance of collaboration between designers and CROs. They also highlight the problem of prioritizing corporate storytelling over visitor needs and offer advice on partnering together to combat challenges.

Special guest Rommil Santiago joins the hosts to discuss salaries in the experimentation industry. They explore the insights from the Experimentation Salary Report, the challenges of quantifying the value of a CRO manager's work, and the importance of promoting the CRO industry. They also delve into the relationship between satisfaction, happiness, and salary, and emphasize the significance of experimentation in analytics.

Preparing for a website redesign, mitigating risks, and the significance of user tests and prototypes. Analyzing performance after a redesign, providing opt-out options, and effective communication strategies. The use of chess as an analogy to explore experimentation and planning. The importance of planning and adaptability in running an experimentation program. Strategic thinking and planning in redesigning and advice for junior CROs.

In this spooky episode, the hosts discuss whether CROs can survive a zombie apocalypse, exploring survival strategies, fighting for resources, and decision-making. They also have fun guessing the most and least popular Halloween candy.