From A to B

In the episode, Shiva and Bhavik "The Sick" Patel discuss prioritization frameworks. Theoretically, they are a fantastic mechanism for ensuring you have a testing program which focuses on high ROI tests - especially when resources are limited. However, they do have some drawbacks worth discussing, including subjectivity in scoring. (00:00) Episode Start(02:30) The Role of Effort in Prioritization(03:01) The Need for Objectivity in Prioritization(12:38) The Importance of Flexibility in Prioritization(17:01) Using Prioritization Frameworks to Prove HiPPOs wrong(20:37) Shit You Need to Know (Ben Labay) This week's "Shit You Need to Know" comes courtesy of Ben Labay - check out his post here! http://tinyurl.com/FromAtoBBen

David 'Zedd' Mannheim discusses the importance of 'stages' (user's intent) in personalization over optimizing for pages on your website. He also shares his spicy take on 'social proof' in advertising.

In this episode, Shiva and Juliana discuss how to break into the field of experimentation, the importance of understanding experimentation principles, and the value of critical thinking in the process. They also share tips for product owners and engineers who want to start testing and experimenting with small changes without disrupting the entire website. Juliana has some EXCELLENT tips for little ways you can test without breaking your site entirely, which is great for actually breaking into testing! Timestamps: 00:00 Show Kickoff 01:57 Juliana's Professional Path 02:44 Understanding Experimentation 12:51 Tips on Running Smaller Scale Tests (without fucking up your site) 22:58 LinkedIn Post of the Week (Ryan Thomas) This week's LinkedIn Post of the Week is brought to you by Ryan Thomas - check out his spicy post here: http://tinyurl.com/FromAtoB-RyanThomas Be sure to follow Juliana and her dope podcast at Standard Deviation Podcast and her marketing blog at https://juliana-jackson.com/

Shiva and Erin Weigel discuss different kinds of designers, the mindset of a designer, how to work with a bad designer, and the importance of collaboration between designers and CROs. They also highlight the problem of prioritizing corporate storytelling over visitor needs and offer advice on partnering together to combat challenges.

Special guest Rommil Santiago joins the hosts to discuss salaries in the experimentation industry. They explore the insights from the Experimentation Salary Report, the challenges of quantifying the value of a CRO manager's work, and the importance of promoting the CRO industry. They also delve into the relationship between satisfaction, happiness, and salary, and emphasize the significance of experimentation in analytics.

Preparing for a website redesign, mitigating risks, and the significance of user tests and prototypes. Analyzing performance after a redesign, providing opt-out options, and effective communication strategies. The use of chess as an analogy to explore experimentation and planning. The importance of planning and adaptability in running an experimentation program. Strategic thinking and planning in redesigning and advice for junior CROs.

In this spooky episode, the hosts discuss whether CROs can survive a zombie apocalypse, exploring survival strategies, fighting for resources, and decision-making. They also have fun guessing the most and least popular Halloween candy.

The hosts discuss the pitfalls of blindly copying competitors, emphasizing the need for independent research and understanding one's own audience. They recommend analyzing competitors and gaining insights to make better decisions. They also explore the value of failure as a learning opportunity and the importance of experimentation and progress over perfection.

Tracy and Shiva discuss the challenges of working with difficult clients, including identifying red flags, strategies for dealing with them, and the importance of providing necessary data. They also touch on the risks of testing on inaccurate data and the ethics of design patterns.

Reviews, ratings, testimonials, user-generated content... we've seen ENOUGH already! We've all been told in Marketing 101 that you NEED social proof. When does it become overkill in your digital marketing program though? In this episode, Tracy and Shiva discuss: 00:00 Intro 02:20 Social proof is great... sometimes 06:11 The need for authentic and creative social proof 10:02 Is social proof a bandaid fix for conversion issues? 16:16 How to do (and test) social proof right 18:11 The verdict: Is social proof awesome or overrated? 19:03 LinkedIn Post of the Week The LinkedIn post of the week is from Mariya Delano: https://tinyurl.com/FromAtoBMariya Like what you hear? Subscribe. All the (totally legit) 5-star raters are doing it.