From A to B
Scaling Low Maturity CRO Programs ft. Stewart “The GOAT” Ehoff
May 22, 2024
Stewart 'The GOAT' Ehoff shares insights on the challenges of building CRO programs, from initial tests to scaling up. Topics include company culture, data infrastructure, trust in the program, and resource allocation. Discussions on removing roadblocks, building trust, and overcoming cultural barriers in experimentation. Insightful advice for CRO program growth and success.
47:06
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Quick takeaways
- Establishing a culture of experimentation is crucial for scaling CRO programs.
- Effective communication and stakeholder engagement are key in gaining support for experimentation growth.
Deep dives
Challenges in Scaling Experimentation Programs
Scaling experimentation programs presents challenges such as blind spots, bad habits, and lower maturity in programs when moving from zero to one to higher stages like five to 15 tests. Establishing a foundation and gaining executive support are crucial for successful growth. Building a culture of experimentation, improving data quality, and ensuring proper resource allocation are essential steps in achieving scalability.
