Stewart 'The GOAT' Ehoff shares insights on the challenges of building CRO programs, from initial tests to scaling up. Topics include company culture, data infrastructure, trust in the program, and resource allocation. Discussions on removing roadblocks, building trust, and overcoming cultural barriers in experimentation. Insightful advice for CRO program growth and success.

Stewart Ehoff, Head of Experimentation at RS Components, discusses the journey of their award-winning experimentation team. Topics include creating a culture of experimentation, ROI, personalization, transformation into a Centre of Excellence, and the shift from client-side to server-side testing. The podcast also explores the significance of experimentation in understanding customer behavior, validating ideas with painted door experiments, and the potential applications of generative AI.