Evolution of an Experimentation Program

In this episode of 'From A to B,' Shiva Manjunath and Stewart “The GOAT” Ehoff discuss how hard as hell it is to build CRO programs from scratch. They delve into the challenges faced by organizations at various stages, from initiating the first test to scaling up to 30 tests and beyond. They explore factors like company culture, data infrastructure, trust in the program, and resource allocation.

Timestamps:

00:00 Show Kickoff
06:36 Community Insights on Experimentation Challenges
18:18 The Reality of Experimentation in Different Company Sizes
22:18 The Challenge of Establishing a Culture of Experimentation
23:38 Debating the Hardest Part of Experimentation: From 0 to 1 vs. Scaling Beyond
29:33 Building Trust and Overcoming Cultural Barriers in Experimentation
39:47 Tactical Advice for Removing Roadblocks in Experimentation

Major shoutout to the CRO community for providing their thoughts on this topic:
Eddie Aguilar, Ton Wesseling, Slobodan Manic, Kelly Wortham, Merrit Aho, Kelly Sable, Jenn Kunz, Will Feng, Mariana Bonanomi

Make sure you’re following all of them on LinkedIn, including Stewart!!!