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10min chapter
Scaling Low Maturity CRO Programs ft. Stewart “The GOAT” Ehoff
From A to B
Evolution of an Experimentation Program
The chapter explores the journey of transforming a disconnected testing approach into a cohesive experimentation program integrated into product roadmaps. It discusses the challenges encountered in scaling and operationalizing CRO programs while emphasizing the crucial role of culture, executive support, and trust in driving its success. Insightful discussions revolve around overcoming obstacles in maturing CRO programs, transitioning to advanced tools, and delivering quick wins to sustain momentum in a rapidly evolving environment.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode