From A to B
What Can CROs Do About Politics ft. Gerda Vogt-Thomas
Jul 3, 2024
Gerda Vogt-Thomas discusses politics in CRO and experimentation, focusing on in-house vs. agency-side politicking and the importance of removing emotion from decision-making processes. The conversation explores strategies for managing office politics, building relationships, stakeholder buy-in, and navigating challenges in CRO processes.
36:56
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Quick takeaways
- Understanding political dynamics in CRO for in-house vs. agency settings is crucial for securing buy-in and navigating organizational structures.
- Building relationships, trust, and managing stakeholders' expectations are key in fostering an experimentation culture and driving successful CRO initiatives.
Deep dives
The Dichotomy Between Politics and CRO in Agencies vs. In-House Operations
In discussing the dichotomy between politics in conversion rate optimization (CRO) within agencies compared to in-house settings, the key focus lies on how to navigate the dynamics of selling ideas persuasively in both environments. The conversation touches on bureaucracy, layers of approvals, and dealing with blockers when running tests. It emphasizes the importance of understanding the political landscape and the nuances of securing buy-in and maneuvering through organizational structures to drive experimentation.
