What Can CROs Do About Politics ft. Gerda Vogt-Thomas

Gerda "The Koala" Vogt-Thomas joined Shiva to discuss a number of things related to politics in CRO and experimentation. A number of politic-related things are discussed, including in-house vs. agency-side politicking, and even removing "emotion" from the decision-making process to help get more buy in / reduce your own personal stress in CRO.

Also, Shiva somehow comes up with an analogy that CRO is like Jenga... and it low-key kinda works?

Timestamps:

00:00 Start of Episode
2:26 Gerda's background and journey to Koalatative
7:46 Differences in politics between in-house vs. agency
19:07 All stakeholders are babies, and we should treat them as such
27:54 Shit You Should Know: Hristian Kambourov

Go follow Gerda on LinkedIn (https://www.linkedin.com/in/gerda-vogt-thomas/) - and check out her company, Koalatative (https://koalatative.com/)

And go check out Hristian Kambourov's post: https://tinyurl.com/FromAtoB-Hristian