Gerda Vogt-Thomas

Gerda Vogt-Thomas discusses politics in CRO and experimentation, focusing on in-house vs. agency-side politicking and the importance of removing emotion from decision-making processes. The conversation explores strategies for managing office politics, building relationships, stakeholder buy-in, and navigating challenges in CRO processes.

Gerda Vogt-Thomas, co-founder of Koalatative and CRO expert, shares fascinating insights on managing risk and fostering growth through experimentation. She highlights the importance of embracing failure as a key to success and the pitfalls of perfectionism for entrepreneurs. Gerda emphasizes self-awareness, suggesting that confronting personal beliefs can lead to better decision-making. With a focus on iterative testing, she advocates for launching ideas without fear, while balancing technology's impact on personal growth and well-being.