From A to B

Special guest Rommil Santiago joins the hosts to discuss salaries in the experimentation industry. They explore the insights from the Experimentation Salary Report, the challenges of quantifying the value of a CRO manager's work, and the importance of promoting the CRO industry. They also delve into the relationship between satisfaction, happiness, and salary, and emphasize the significance of experimentation in analytics.

Preparing for a website redesign, mitigating risks, and the significance of user tests and prototypes. Analyzing performance after a redesign, providing opt-out options, and effective communication strategies. The use of chess as an analogy to explore experimentation and planning. The importance of planning and adaptability in running an experimentation program. Strategic thinking and planning in redesigning and advice for junior CROs.

In this spooky episode, the hosts discuss whether CROs can survive a zombie apocalypse, exploring survival strategies, fighting for resources, and decision-making. They also have fun guessing the most and least popular Halloween candy.

The hosts discuss the pitfalls of blindly copying competitors, emphasizing the need for independent research and understanding one's own audience. They recommend analyzing competitors and gaining insights to make better decisions. They also explore the value of failure as a learning opportunity and the importance of experimentation and progress over perfection.

Tracy and Shiva discuss the challenges of working with difficult clients, including identifying red flags, strategies for dealing with them, and the importance of providing necessary data. They also touch on the risks of testing on inaccurate data and the ethics of design patterns.

Reviews, ratings, testimonials, user-generated content... we've seen ENOUGH already! We've all been told in Marketing 101 that you NEED social proof. When does it become overkill in your digital marketing program though? In this episode, Tracy and Shiva discuss: 00:00 Intro 02:20 Social proof is great... sometimes 06:11 The need for authentic and creative social proof 10:02 Is social proof a bandaid fix for conversion issues? 16:16 How to do (and test) social proof right 18:11 The verdict: Is social proof awesome or overrated? 19:03 LinkedIn Post of the Week The LinkedIn post of the week is from Mariya Delano: https://tinyurl.com/FromAtoBMariya Like what you hear? Subscribe. All the (totally legit) 5-star raters are doing it.

We'll put money on the fact that you've had your fair share of decision-makers who couldn't care less about user research. You know research is important. But how do you get THEM to see the light? In this episode, Tracy and Shiva discuss: 00:00 Intro 01:51 Signs leadership doesn't care about research 04:55 WHY research fails to get taken seriously 10:27 The consequences of ignoring research 13:36 What to do about research-allergic leaders 22:32 LinkedIn Post of the Week The LinkedIn post of the week is from Nima Yassini: https://tinyurl.com/FromAtoBNima Like what you hear? Subscribe. All the fed-up user researchers are doing it. A special shoutout to these folks who shared their tell-tale signs that leadership doesn't take research seriously: Anthony Wallace Melanie Kyrklund Simon Girardin Els Aerts

Discussion on the slow nature of experimentation and the benefits of going slow in the right direction. Debates on speed versus following instructions using Ikea furniture as an example. The importance of patience in experimentation and avoiding premature endings. Different perspectives on experimentation and signs of 'bullshit management'. Emphasis on providing value and learning through experimentation.

Learn about the drawbacks of spaghetti testing and the significance of iterative testing. Understand the importance of research and acting on findings. Discover tips for recognizing spaghetti testing and the value of practice. Explore the challenges of being data-driven and the need for customized research. Emphasize the importance of specialization in conversion optimization and listening to the voice of the customer.

Juliana Jackson, technical marketing and analytics extraordinaire, explores the question of whether gender segmentation in marketing is sexist. The episode discusses the concept of segmentation, the complexity of humans and labels, representation in marketing, and how to be a better marketer. They also share a LinkedIn post of the week and shoutout a community promoting inclusivity.