The importance of setting clear expectations with clients

Setting clear expectations with clients is crucial for a successful working relationship. Communicating upfront about the timeframes for results and the iterative nature of the process helps manage their expectations and avoid misunderstandings. Educating clients about the CRO process and emphasizing that it is not about immediate wins but rather a data-driven approach to optimization can help align everyone on the same page. It is also important to address the desire for quick results and emphasize the need for patience and thorough testing to ensure accurate and reliable outcomes.