From A to B cover image

From A to B

Am I Working With a CRO Client From Hell?

Oct 4, 2023
Tracy and Shiva discuss the challenges of working with difficult clients, including identifying red flags, strategies for dealing with them, and the importance of providing necessary data. They also touch on the risks of testing on inaccurate data and the ethics of design patterns.
29:35

Podcast summary created with Snipd AI

Quick takeaways

  • Setting clear expectations and educating clients about the CRO process can help manage their expectations and avoid misunderstandings.
  • Recognizing early red flags in client relationships, such as disrespectful behavior or impossible-to-please behavior, can help avoid working with difficult or toxic clients.

Deep dives

The importance of setting clear expectations with clients

Setting clear expectations with clients is crucial for a successful working relationship. Communicating upfront about the timeframes for results and the iterative nature of the process helps manage their expectations and avoid misunderstandings. Educating clients about the CRO process and emphasizing that it is not about immediate wins but rather a data-driven approach to optimization can help align everyone on the same page. It is also important to address the desire for quick results and emphasize the need for patience and thorough testing to ensure accurate and reliable outcomes.

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