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Am I Working With a CRO Client From Hell?

From A to B

CHAPTER

Behavioral Pitfalls, Sneaky Tactics, and the Role of A/A Testing

This chapter discusses behaviors that are detrimental to the testing process, such as being obsessed with speed and prematurely ending tests. It also highlights the challenges of working with inaccurate data and the risks of testing on top of a flawed foundation.

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