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3min chapter
Am I Working With a CRO Client From Hell?
From A to B
Behavioral Pitfalls, Sneaky Tactics, and the Role of A/A Testing
This chapter discusses behaviors that are detrimental to the testing process, such as being obsessed with speed and prematurely ending tests. It also highlights the challenges of working with inaccurate data and the risks of testing on top of a flawed foundation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode