From A to B Site Redesigns Suck. Here's How to Survive One
6 snips
Nov 1, 2023 Preparing for a website redesign, mitigating risks, and the significance of user tests and prototypes. Analyzing performance after a redesign, providing opt-out options, and effective communication strategies. The use of chess as an analogy to explore experimentation and planning. The importance of planning and adaptability in running an experimentation program. Strategic thinking and planning in redesigning and advice for junior CROs.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Navigating Website Redesigns: Strategies for Success
01:35 • 17min
After Launching a Website Redesign
18:50 • 9min
Discussing a LinkedIn post about experimentation and planning
27:39 • 2min
The Importance of Planning and Adaptability in Running an Experimentation Program
29:27 • 2min
Strategic Thinking and Redesign Insights
31:51 • 3min