Site Redesigns Suck. Here's How to Survive One
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After Launching a Website Redesign
This chapter discusses what to do after a website redesign has been launched, including analyzing the performance of new and returning users separately, providing an opt-out option, and ensuring that analytics and events still work properly. It also covers considerations for variables that have been removed, steps to take if the redesign fails, and effective communication strategies.
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Transcript
