Special guest Rommil Santiago joins the hosts to discuss salaries in the experimentation industry. They explore the insights from the Experimentation Salary Report, the challenges of quantifying the value of a CRO manager's work, and the importance of promoting the CRO industry. They also delve into the relationship between satisfaction, happiness, and salary, and emphasize the significance of experimentation in analytics.
Testing should be driven by passion and curiosity, focusing on what brings value to the business.
Running tests before launching a new feature or product saves time, mitigates risks, and increases confidence in potential impact.
Deep dives
Not Testing Everything, but Testing What Matters
It is not practical or necessary to test everything under the sun. Instead, it is important to focus on testing what really matters and brings value to the business. Testing should be driven by passion and curiosity, not just for the sake of testing. It is about investing time and resources in the right areas to generate meaningful insights and results.
The Importance of Testing Before Launch
Before launching a new feature or product, it is crucial to run tests to validate assumptions and critical beliefs. Testing upfront can save time and resources in the long run, ensuring that the work put into engineering, design, and data efforts is backed by data-driven insights. Testing before launch helps mitigate risks and increases confidence in the potential impact of the business.
The Role of Culture in Effective Experimentation
Culture plays a significant role in ensuring effective and impactful experimentation. A culture that values and supports experimentation fosters an environment where testing is not seen as a chore, but as a valuable tool for learning and generating revenue. It is important to have leadership that understands the value of experimentation and encourages strategic thinking. Additionally, a culture that allows for making hard calls and prioritizing resources appropriately enables experimentation to thrive.
The Power and Limitations of Experimentation
Experimentation is a powerful practice that can drive insights, revenue, and business growth. However, it is important to acknowledge that experimentation has limitations. Testing everything is not feasible and can lead to inefficiencies. Prioritization, resource allocation, and focusing on what truly matters are key to maximizing the impact of experimentation. Balancing passion and curiosity with strategic thinking and leadership support is essential for successful and impactful experimentation.
In this episode, Shiva and Rommil "The Thrill' Santiago dive deep into the state of salaries based on the latest report coming out of Experiment Nation, in addition to giving y'all some ideas and thoughts on how to make sure you're getting paid fairly!
02:29 Discussing the Experimentation Salary Report 08:06 Job Title vs. Salary Satisfaction 19:13 Tips on Getting Your Bag 22:03 LinkedIn Post of the Week
This week's LinkedIn Post of the Week is brought to you by Avinash Kaushik (who actually coined the term HiPPO - fun fact). Check out his post here: https://tinyurl.com/FromAtoBAvinash
And check out the Experiment Nation Salary Report here: https://tinyurl.com/FromAtoB-EN-Salary
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