Get Your CRO Bag (Get Paid) ft. Rommil Santiago
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The Importance of Experimentation in Analytics
This chapter emphasizes the significance of experimentation in analytics, highlighting the need for imagination, leadership, and strategic thinking. It explores the concept of testing everything and concludes that it is not realistic or necessary for most organizations. The chapter also discusses the importance of testing before launching a feature and the negative impact of a culture that doesn't prioritize quality.
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