From A to B

Nobody wants to work (shitty jobs) anymore! We think that's pretty great. In this episode, Tracy and Shiva help you spot a crappy CRO/experimentation job by learning from our many job-hunting mistakes. We cover: 00:00 Intro 02:42 Job hunting kind of sucks 05:11 Red flags in the job description 13:22 Red flags in the interview 21:21 Wrapping it up all 24:08 LinkedIn Post of the Week The LinkedIn post of the week is from Ruben De Boer: https://tinyurl.com/FromAtoBRubenDB Find some additional support for your job hunt with these resources: Experiment Nation CRO Salary Report: https://tinyurl.com/FromAtoB-ENsalaryreport More red flags shared by the community: https://tinyurl.com/FromAtoB-Redflags Like what you hear? Subscribe. Even the people who live under a rock are doing it.

Shiva started drama on LinkedIn the other day in a (seemingly innocuous) post arguing that "bug fixes are not experimentation". Let's just say the comments got lit and we want to talk about it. In this episode, Tracy and Shiva explore: 00:00 Intro 02:45 The LinkedIn drama that started it all 03:56 Differentiating bugs vs. bad UX 06:08 Why most of us don't have the luxury of testing bugs 13:37 Why WOULD you test a bug fix? 19:25 LinkedIn Post of the Week The LinkedIn post of the week is from Daphne Tideman: https://tinyurl.com/FromAtoBDaphne Like what you hear? Subscribe. All the people who have colds right now are doing it.

You just started a new testing program and the execs expect wins NOW (well, they expected results before your first day, but will settle for now). Where do you go from here? In this episode, Tracy plays the 'devil's advocate' in a new segment (we're beta testing...), where one of us is forced to steelman the opposite position. In this case, Tracy (fantastically) played the annoying, win-obsessed exec. In less than 30 minutes we cover: 00:00 Intro 03:41 Learnings don't pay the bills, right? 06:29 Won't testing-to-learn take a while to get results? 08:02 My buddy says this hack made them millions 09:23 Are learnings a scam to distract me from crap results? 16:33 Putting it all together 22:02 LinkedIn Post of the Week The LinkedIn post of the week is from Carlos Trujillo: https://tinyurl.com/FromAtoBCarlos Like what you hear? Subscribe. Even the executive who wanted a win yesterday has done it.

What do websites and toilet paper have in common? You can tear them down and sometimes those teardowns are full of shite. In this episode, Tracy and Shiva discuss: 00:00 Intro 03:28 What's a website teardown? 05:23 Why do marketers love teardowns so much? 07:28 How teardowns can be kinda bullshit 10:56 How to use a teardown responsibly 17:27 The verdict: Awesome or overrated? 19:20 LinkedIn Post of the Week The LinkedIn post of the week is from Gerda Vogt-Thomas: https://tinyurl.com/FromAtoBGerda Like what you hear? Subscribe. Apparently a bunch of people in the Netherlands are doing it and now we're ranked #11 in the marketing category.

Perverse incentives in experimentation can lead to cherry-picking results and ignoring long-term effects. The podcast discusses the impact of these incentives in conversion rate optimization (CRO) and the pitfalls of working with bad CRO agencies or consultants.

Every experimenter has wondered the same thing at some point: "Should I work at an agency or go in-house?" Good thing we've roughed it out in both environments so you don't have to. In this episode, Tracy and Shiva discuss: 00:00 Intro 04:18 Should you work agency or in-house first? 05:24 Pros and cons of working in agency vs. in-house environments 16:48 When contracting may be your best bet 19:10 Shiva derails the conversation with more pros and cons 24:19 LinkedIn Post of the Week The LinkedIn post of the week is from Will Nitze: https://tinyurl.com/FromAtoBWill Like what you hear? Subscribe. All the HiPPOs are doing it. Just kidding, they aren't.

You might be writing crappy hypotheses. Guess what - it's killing your experimentation program. It's time to reverse the curse. In this episode, Tracy and Shiva discuss: 00:00 Intro 03:15 Hypotheses defined 03:50 What crappy hypotheses look like and why they happen 06:08 Incorporating research in your hypothesis 17:42 The anatomy of a strong hypothesis 18:42 LinkedIn Post of the Week The LinkedIn post of the week is from Michal Eisikowitz: https://tinyurl.com/FromAtoBMichal Like what you hear? Subscribe. Even your therapist is doing it.

Google Optimize, once a blessing for newbie optimizers, will cease to exist in September. Is this such a bad thing though? In this episode, Tracy and Shiva discuss: 00:00 Intro 04:03 Is the GO sunset panic justified? 08:36 Were Optimize features a stand-in for proper resources? 15:09 Considerations for your next testing tool 21:10 LinkedIn Post of the Week The LinkedIn post of the week is from Jonny Longden: https://tinyurl.com/FromAtoBJonny In this episode we mention Analytics Toolkit. Find it here: https://tinyurl.com/FromAtoBToolkit Like what you hear? Subscribe. All the hydro homies are doing it.

Amazon's in hot water with the FTC for *alleged* use of dark patterns. What really happened and what can experimenters learn from this? In this episode, Tracy and Shiva discuss: 00:00 Intro 04:05 Why Amazon is being sued by the FTC 04:46 Dark patterns vs. persuasive design 06:55 Do we think Amazon used dark patterns in their subscription cancellation process? 15:08 LinkedIn post of the week The LinkedIn post of the week is from Emma Travis: https://tinyurl.com/FromAtoBEmma In this episode we mention Kill Your Conversion Killers, a book by Joris Bryon. Find it for free here: https://tinyurl.com/FromAtoBJoris Like what you hear? Subscribe. All the rizz gods are doing it.

Siobhan Solberg, known for her insightful LinkedIn posts, joins the discussion about the 'highest paid person's opinion' (HiPPO). They dive into whether HiPPOs are always detrimental or if they can be beneficial. The conversation takes a light-hearted turn with amusing anecdotes about sex toy brands while tackling the balance between experience and data in decision-making. They also rant about organizations resisting crucial updates like GA4, and share humorous takes on procrastination and the importance of accountability in professional settings.