We'll put money on the fact that you've had your fair share of decision-makers who couldn't care less about user research.
You know research is important. But how do you get THEM to see the light?
In this episode, Tracy and Shiva discuss:
00:00 Intro
01:51 Signs leadership doesn't care about research
04:55 WHY research fails to get taken seriously
10:27 The consequences of ignoring research
13:36 What to do about research-allergic leaders
22:32 LinkedIn Post of the Week
The LinkedIn post of the week is from Nima Yassini: https://tinyurl.com/FromAtoBNima
Like what you hear? Subscribe. All the fed-up user researchers are doing it.
A special shoutout to these folks who shared their tell-tale signs that leadership doesn't take research seriously:
