We'll put money on the fact that you've had your fair share of decision-makers who couldn't care less about user research.

You know research is important. But how do you get THEM to see the light?

In this episode, Tracy and Shiva discuss:

00:00 Intro

01:51 Signs leadership doesn't care about research

04:55 WHY research fails to get taken seriously

10:27 The consequences of ignoring research

13:36 What to do about research-allergic leaders

22:32 LinkedIn Post of the Week

The LinkedIn post of the week is from Nima Yassini: https://tinyurl.com/FromAtoBNima

Like what you hear? Subscribe. All the fed-up user researchers are doing it.

A special shoutout to these folks who shared their tell-tale signs that leadership doesn't take research seriously:

• Anthony Wallace
• Melanie Kyrklund
• Simon Girardin
• Els Aerts