CRO Dun Goofed - When Perverse Incentives Strike

You're doing it wrong... but it may not be entirely your fault? Perverse incentives in experimentation can lead to cherry-picking results, running 2-day tests, and ignoring long-term effects. If you do this purposefully though, you're ruining experimentation for everyone and we hope you stub your toe.

In this episode, Tracy and Shiva discuss:

00:00 Intro

03:52 What are perverse incentives?

06:18 Perverse incentives in experimentation

17:28 How perverse incentives ruin it for everybody

19:46 LinkedIn Post of the Week

The LinkedIn post of the week is from Simon Girardin: https://tinyurl.com/FromAtoBSimon

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