AI Snips
Chapters
Transcript
Episode notes
Vet Team Maturity In Interviews
- Suss out team maturity and processes during interviews before choosing agency or in-house.
- Ask about dedicated designers, developers, analysts, and decision ownership to avoid surprises.
Program Maturity Beats Employment Type
- CRO program maturity matters more than whether you're agency or in-house.
- A mature program empowers roles regardless of employment model.
CMO Aesthetics Killed Tests
- Tracy describes an in-house CMO who blocked tests for aesthetic reasons and derailed meetings.
- She explains an agency would have insulated her from that politicking via executive buy-in from a different sponsor.