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4min chapter
You In or Out!?! Should You Optimize In-House or Agency-Side?
From A to B
The Pros and Cons of Working in an Agency
I like figuring out where I fit in because it actually gives me a little bit more empowerment to pull my hands on more things. The negative is for experimentation to truly affect change, you have to be involved in those politics. In addition, I struggle with timing, like how much time you have to invest in one client and go deep versus investing in seven clients and kind of going a little bit shallow.
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