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You In or Out!?! Should You Optimize In-House or Agency-Side?
From A to B
Introduction
Tracy and Shiva are seasoned digital marketing experts having done experimentation for combined 16 years. In this episode, we answer a listener question that every experimenter has asked themselves at some point or another: Should I work client-side or agency? As people who have worked in both environments, Shiva and Tracy share many of the pros and cons of each approach. If you liked the episode, please subscribe and follow our LinkedIn page for more updates.
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