The Importance of Research in Product Development

Will: People are looking for shortcuts and guaranteed results in process ain't sexy. I like process personally, but I have weird taste apparently on that note. Shiva: Tracy said something about if you comment, Shiva's a risk God, she'll Venlo you $5. No. What it is is you need to remind Tracy that she is the cuter and friendlier of the two and that you love her more and she's the better host. Will: Totally agree with Will's boy. It's just people that are focusing on playbooks and going on LinkedIn and posting like, comment playbook to get my guaranteed playbook list stuff. "I think everything just depends on research," he says