From A to B

Siobhan Solberg, known for her insightful LinkedIn posts, joins the discussion about the 'highest paid person's opinion' (HiPPO). They dive into whether HiPPOs are always detrimental or if they can be beneficial. The conversation takes a light-hearted turn with amusing anecdotes about sex toy brands while tackling the balance between experience and data in decision-making. They also rant about organizations resisting crucial updates like GA4, and share humorous takes on procrastination and the importance of accountability in professional settings.

Marketers looove swipe files, but we don't think enough people are talking about the limitations with using them. In this episode, Tracy and Shiva discuss: 00:00 Intro03:27 What are swipe files?04:33 Can swipe files replace ideation?05:45 How you should (and shouldn't) use a swipe file16:50 LinkedIn post of the week The LinkedIn post of the week is from Juliana Jackson: https://tinyurl.com/FromAtoBJuliana Like what you hear? Subscribe. All the cool kids are doing it.

Many are talking about multi-armed bandits (MAB) killing CRO - is there truth to that? The answer: it depends! In this episode, Tracy and Shiva discuss: 00:00 Intro 03:04 What are MABs? 04:45 Are MABs “real” tests? 06:23 Why do people find MABs so sexy? 09:15 When you should (and shouldn’t) run a MAB 13:58 How to validate your MAB results 16:41 LinkedIn post of the week The LinkedIn post of the week is from Ryan Lucht: https://tinyurl.com/FromAtoBRyan Like what you hear? Subscribe. All the cool kids are doing it.