Cap or No Cap - Is Amazon Using Dark Patterns?

Amazon's in hot water with the FTC for *alleged* use of dark patterns. What really happened and what can experimenters learn from this?

In this episode, Tracy and Shiva discuss:

00:00 Intro

04:05 Why Amazon is being sued by the FTC

04:46 Dark patterns vs. persuasive design

06:55 Do we think Amazon used dark patterns in their subscription cancellation process?

15:08 LinkedIn post of the week

The LinkedIn post of the week is from Emma Travis: https://tinyurl.com/FromAtoBEmma

In this episode we mention Kill Your Conversion Killers, a book by Joris Bryon. Find it for free here: https://tinyurl.com/FromAtoBJoris

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