Many are talking about multi-armed bandits (MAB) killing CRO - is there truth to that? The answer: it depends!
In this episode, Tracy and Shiva discuss:
- 00:00 Intro
- 03:04 What are MABs?
- 04:45 Are MABs “real” tests?
- 06:23 Why do people find MABs so sexy?
- 09:15 When you should (and shouldn’t) run a MAB
- 13:58 How to validate your MAB results
- 16:41 LinkedIn post of the week
The LinkedIn post of the week is from Ryan Lucht: https://tinyurl.com/FromAtoBRyan
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