From A to B

Are Multi-Armed Bandits the Next Thing to "Kill CRO" ?

May 28, 2023

25:29

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Episode notes

Introduction

2min

How to Motivate Yourself for a Race

3min

How to Define a Test?

3min

The Advantages of Multi Arm Bandits

3min

The Importance of Stakes in Content Gating

2min

How to Decide When to Run a Multi-Arm Bandit

2min

How to Double Validate a Multi-Arm Bandit Test

3min

The Difference Between CRO and Experimentation

4min

How to Trust the Process to Win in the Long Run

3min

10.

The Multi-Armed Bandit Conversation

2min

Many are talking about multi-armed bandits (MAB) killing CRO - is there truth to that? The answer: it depends!

In this episode, Tracy and Shiva discuss:

00:00 Intro
03:04 What are MABs?
04:45 Are MABs “real” tests?
06:23 Why do people find MABs so sexy?
09:15 When you should (and shouldn’t) run a MAB
13:58 How to validate your MAB results
16:41 LinkedIn post of the week

The LinkedIn post of the week is from Ryan Lucht: https://tinyurl.com/FromAtoBRyan

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From A to B

Are Multi-Armed Bandits the Next Thing to "Kill CRO" ?

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Save anymoment

Share& Export

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Get the Snipd
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Save any
moment

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& Export

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