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Are Multi-Armed Bandits the Next Thing to "Kill CRO" ?
From A to B
The Advantages of Multi Arm Bandits
A MAB prioritizes winning over learning. It's using a machine to determine traffic splits rather than a 50 50 split where you can extrapolate the results control versus variation. I think there's and maybe this is a good segue into the use cases between them, but multi arm bandits are fantastic for things like promos.
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