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Are Multi-Armed Bandits the Next Thing to "Kill CRO" ?
From A to B
The Importance of Stakes in Content Gating
The content gating strategy is more experimentation versus map. A B tests are generally easier to generalize for a time period than multi arm bandits. It sounds like you really shouldn't be running a map if the stakes are high for what you're testing. Would you agree with that? No. I think it depends on stakes too.
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