2min chapter

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Are Multi-Armed Bandits the Next Thing to "Kill CRO" ?

From A to B

CHAPTER

How to Decide When to Run a Multi-Arm Bandit

It's an interesting thing because chat GPT won't be able to tell you when to multi arm bandit versus experiment. So then how could you really decide other than okay. Where I would think are good opportunities to map are shorter term things like campaigns that don't last two weeks. Something that a test will not reach statistical significance on. Lower quality traffic sites might actually benefit from multi-air independence as at least there's something going into variation testing even if you may not have enough power.

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