The Difference Between CRO and Experimentation

Shava: There really is a clear difference between CRO and experimentation. Ryan Lutte the director of growth at CRO metrics has called the commoditization of CRO. He pretty much argued that the CRO market really focuses solely on winning getting those winning tests. Shava: You don't know what test is gonna win until you're on the fucking test I'm being blunt but like dude that pisses me off. It's no silver bullet yeah it's a sexy thing to sell CRO as a winning machine as a money printer.