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Are Multi-Armed Bandits the Next Thing to "Kill CRO" ?
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How to Motivate Yourself for a Race
The next competitor, stepping up on the stage to try and kill experimentation is multi arm bandits. This is something that I've been seeing a lot of on LinkedIn. It's effectively using machine learning to auto allocate traffic based on whatever variation you have. That's winning the most. If it's 50 50, like I don't think I've ever actually seen a multi embedded that runs at 50 50.
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