AI Snips
Chapters
Transcript
Episode notes
T-Shirt Cannon Story About Fit And Context
- Shiva compares t-shirt cannons at events to free but often unwanted outcomes to open the episode with humor.
- The story illustrates how context and fit matter, mirroring experimentation choices.
Vague Redesign Hypotheses Fail
- Vague hypotheses like "we'll redesign the site" fail because they don't specify testable changes or outcomes.
- Good hypotheses require clarity on what changes are made and which metrics will show impact.
Always Ground Hypotheses In Research
- Base hypotheses on research and observed data, not on copying competitors or gut feelings.
- Include the observation, the tactical change, and the success KPI when documenting the hypothesis.