From A to B

Bad Hypotheses Are Killing Your Experimentation Program

Jul 12, 2023

24:14

Creator website

AI Chapters

Episode notes

Introduction

2min

The Importance of Being an Asshole

2min

What Is a Hypothesis?

2min

The Lack of Testable Changes in Multivariate Tests

2min

How to Make a Good Hypothesis Statement

2min

The Impact of a Bad Hypothesis on a Good Test

3min

How to Define a Strong Hypothesis

2min

The Role of Video in Product Purchases

4min

How to Develop Relationships That Matter

2min

10.

How to Talk to Your Developer

3min

11.

The Importance of Honesty in Collaboration

2min

You might be writing crappy hypotheses. Guess what - it's killing your experimentation program. It's time to reverse the curse.

In this episode, Tracy and Shiva discuss:

00:00 Intro

03:15 Hypotheses defined

03:50 What crappy hypotheses look like and why they happen

06:08 Incorporating research in your hypothesis

17:42 The anatomy of a strong hypothesis

18:42 LinkedIn Post of the Week

The LinkedIn post of the week is from Michal Eisikowitz: https://tinyurl.com/FromAtoBMichal

Like what you hear? Subscribe. Even your therapist is doing it.

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From A to B

Bad Hypotheses Are Killing Your Experimentation Program

Get the Snipdpodcast app

AI-poweredpodcast player

Discoverhighlights

Save anymoment

Share& Export

AI-poweredpodcast player

Discoverhighlights

Get the Snipd
podcast app

AI-powered
podcast player

Discover
highlights

Save any
moment

Share
& Export

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podcast player

Discover
highlights