The Role of Video in Product Purchases

Simon: What are we changing? How are we defining success? And why? Where did this idea come from? Are we throwing shit at the wall? No, we know from this data point, people are going to potentially be more likely to purchase. If we add a video to the PDPs outlining X feature set benefits, Yara Yara, we will see an increase in product purchases. Freddie: I would go even deeper to say the behavioral changes video clicks have increased the propensity to buy because the contents of the video have blah, blah, blah. But that's still important to know the genesis of everything of wire testing.