2min chapter

From A to B cover image

Bad Hypotheses Are Killing Your Experimentation Program

From A to B

CHAPTER

The Importance of Honesty in Collaboration

Don't just give a thumbs up emoji when they build something, right? Actually, give them a chance to shout them out. I'd go even as far as saying, thank them every damn time, not even when there's a win. This is stuff that helps you grow your experimentation program. Partnerships and collaboration, not do this because I told you to. That wraps up another episode of For Me to Be.

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