Bad Hypotheses Are Killing Your Experimentation Program
From A to B
The Impact of a Bad Hypothesis on a Good Test
There's a conversation between bad tests and bad hypotheses. Tracy Lebanger: You can still have a solid impactful test, but the way that the test is analyzed is going to be an absolute shit show. If you don't have clear success metrics laid out, you don't know what the hell you're going to be looking for.
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