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Bad Hypotheses Are Killing Your Experimentation Program
From A to B
Introduction
Sive: What makes bad hypotheses bad, and how to turn them around with a simple three-step framework. T-shirt cannons are overrated because most of the time you're not getting the size that fits you or it's generally free. "You're literally like fighting children over getting a sized shirt that's way too big for you," Sive says.
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