The Win-or-Learn Dilemma in CRO - Devil’s Advocate

You just started a new testing program and the execs expect wins NOW (well, they expected results before your first day, but will settle for now). Where do you go from here?

In this episode, Tracy plays the 'devil's advocate' in a new segment (we're beta testing...), where one of us is forced to steelman the opposite position. In this case, Tracy (fantastically) played the annoying, win-obsessed exec.

In less than 30 minutes we cover:

00:00 Intro

03:41 Learnings don't pay the bills, right?

06:29 Won't testing-to-learn take a while to get results?

08:02 My buddy says this hack made them millions

09:23 Are learnings a scam to distract me from crap results?

16:33 Putting it all together

22:02 LinkedIn Post of the Week

The LinkedIn post of the week is from Carlos Trujillo:

https://tinyurl.com/FromAtoBCarlos

Like what you hear? Subscribe. Even the executive who wanted a win yesterday has done it.