The Win-or-Learn Dilemma in CRO - Devil’s Advocate
From A to B
00:00
How to Scale an Experimentation Program
Carlos Trujillo wrote a great post about process and knowledge databases. A knowledge database is the core of every good experimentation slash CRO program. There's a vast difference between occasionally launching A.B. tests and having a program that consistently influences business growth. Shiba, in your early experimentation career, was there a time when you didn't have some sort of database?
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