The Win-or-Learn Dilemma in CRO - Devil’s Advocate
From A to B
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How to Sell Your CRO Program to Big Pharma
Tracy: At the end of the day, your program should have some wins to showcase your program is moving in the right direction. Tracy: It could be a tougher sell to tell them you didn't lose money and they'll like thatend up what we paid you to make us money. "I was working on like three different programs while I was at one company and one program didn't have a test win for a whole year," he says.
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