AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
From A to B
Mamma Mia! Stop Spaghetti Testing, Start Iterating
Sep 6, 2023
Learn about the drawbacks of spaghetti testing and the significance of iterative testing. Understand the importance of research and acting on findings. Discover tips for recognizing spaghetti testing and the value of practice. Explore the challenges of being data-driven and the need for customized research. Emphasize the importance of specialization in conversion optimization and listening to the voice of the customer.
26:07
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Iterative testing is crucial for a successful experimentation program, going beyond random tests and requiring research as the foundation.
- Research plays a vital role in the iterative testing process, helping to identify problems, generate hypotheses, and understand user behavior.
Deep dives
The Importance of Iterative Testing
Iterative testing is crucial for a successful experimentation program. It goes beyond simply throwing random tests at the wall and hoping something sticks. Junior CROs often overlook the importance of a structured iterative approach. It requires research as the foundation, including user testing, heat map session recordings, analytics data, and surveys. Understanding why something wins or loses is key to driving sustained long-term growth. Spaghetti testing, on the other hand, lacks this structured approach and leads to inconsistent results. The goal is to continuously learn, iterate, and generate valuable insights.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode