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Mamma Mia! Stop Spaghetti Testing, Start Iterating

6 snips
Sep 6, 2023
Learn about the drawbacks of spaghetti testing and the significance of iterative testing. Understand the importance of research and acting on findings. Discover tips for recognizing spaghetti testing and the value of practice. Explore the challenges of being data-driven and the need for customized research. Emphasize the importance of specialization in conversion optimization and listening to the voice of the customer.
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Episode notes
1
Introduction
00:00 • 2min
2
The Importance of Iterative Testing
01:50 • 14min
3
Building Trust and Iterative Testing
15:33 • 3min
4
Emphasizing the Value of Learning and Failure
18:54 • 2min
5
Challenging the Claim of Being Data-Driven in Marketing Agencies
20:24 • 3min
6
Specialization in Conversion Optimization and the Voice of the Customer
23:05 • 3min