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Mamma Mia! Stop Spaghetti Testing, Start Iterating
Sep 6, 2023
Learn about the drawbacks of spaghetti testing and the significance of iterative testing. Understand the importance of research and acting on findings. Discover tips for recognizing spaghetti testing and the value of practice. Explore the challenges of being data-driven and the need for customized research. Emphasize the importance of specialization in conversion optimization and listening to the voice of the customer.
26:07
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Quick takeaways
- Iterative testing is crucial for a successful experimentation program, going beyond random tests and requiring research as the foundation.
- Research plays a vital role in the iterative testing process, helping to identify problems, generate hypotheses, and understand user behavior.
Deep dives
The Importance of Iterative Testing
Iterative testing is crucial for a successful experimentation program. It goes beyond simply throwing random tests at the wall and hoping something sticks. Junior CROs often overlook the importance of a structured iterative approach. It requires research as the foundation, including user testing, heat map session recordings, analytics data, and surveys. Understanding why something wins or loses is key to driving sustained long-term growth. Spaghetti testing, on the other hand, lacks this structured approach and leads to inconsistent results. The goal is to continuously learn, iterate, and generate valuable insights.
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