Challenging the Claim of Being Data-Driven in Marketing Agencies

9/10 pasta makers agree on this one simple fact.* Throwing shit at the wall is fine at a food fight, but a no-no in your testing program.

The cure? Iterative testing. It's like a pressure washer for your wall, cleaning up the mess you made from all that janky spaghetti testing. 

In this episode, Tracy and Shiva discuss:

00:00 Intro

02:12 Iterative vs. spaghetti testing

03:35 Research is pointless if you don't act on it

07:52 How to tell if you're spaghetti testing

10:27 Practice makes perfect

20:28 LinkedIn Post of the Week

The LinkedIn post of the week is from Devansh Sharma: https://tinyurl.com/FromAtoBDevansh

Like what you hear? Subscribe. Even Chef Freakin' Boyardee is doing it.

*Don't quote us on this one.