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For Real, Is Gender Segmentation Sexist?
Aug 30, 2023
Juliana Jackson, technical marketing and analytics extraordinaire, explores the question of whether gender segmentation in marketing is sexist. The episode discusses the concept of segmentation, the complexity of humans and labels, representation in marketing, and how to be a better marketer. They also share a LinkedIn post of the week and shoutout a community promoting inclusivity.
32:44
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Quick takeaways
- Gender segmentation oversimplifies the human experience and reinforces stereotypes.
- Thorough research is crucial in creating effective marketing strategies and challenging societal norms.
Deep dives
Segmentation by Gender and its Sexist Implications
The podcast episode delves into the topic of gender segmentation and whether or not it can be considered sexist. The host and guest discuss the exclusionary nature of gender segmentation and the importance of representation in marketing. They argue that gender segmentation oversimplifies the human experience and reinforces gender stereotypes. The conversation also touches on the need for diversity in leadership positions and the role of research in creating more inclusive marketing strategies. Overall, the episode highlights the need to do better and move away from lazy marketing practices.
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