From A to B For Real, Is Gender Segmentation Sexist?
Aug 30, 2023
Juliana Jackson, technical marketing and analytics extraordinaire, explores the question of whether gender segmentation in marketing is sexist. The episode discusses the concept of segmentation, the complexity of humans and labels, representation in marketing, and how to be a better marketer. They also share a LinkedIn post of the week and shoutout a community promoting inclusivity.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Casual conversation about interests, ADHD, and personal experiences
01:57 • 3min
Gender Segmentation in Marketing
04:28 • 22min
Gender Segmentation in Marketing and Preventing Low-quality Survey Results
26:08 • 3min
Discovering Surprising Results in a Form Optimization Test
29:36 • 3min