Technical marketing and analytics extraordinaire Juliana Jackson has seen a lot of shitty marketing. She joins us to explore a big question with some surprising answers: Is segmenting your audience by gender sexist?
In this episode, Tracy and Juliana discuss:
00:00 Intro
05:03 Deconstructing 'segmentation' and 'sexism'
06:39 We self-segment all the time without knowing it
09:00 Humans are complex; so why do we love labels?
10:38 Representation beyond 'the average man'
20:55 How to not be a lazy marketer
27:15 LinkedIn Post of the Week
Connect with Juliana on LinkedIn and follow her podcast Standard Deviation for more hot takes: https://tinyurl.com/FromAtoBJulianaJ
The LinkedIn post of the week is from Nneka Otika: https://tinyurl.com/FromAtoBNneka
Shoutout to Women Techmakers, a community that does inclusivity right: https://tinyurl.com/FromAtoBWTM
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