Discovering Surprising Results in a Form Optimization Test

Technical marketing and analytics extraordinaire Juliana Jackson has seen a lot of shitty marketing. She joins us to explore a big question with some surprising answers: Is segmenting your audience by gender sexist?

In this episode, Tracy and Juliana discuss:

00:00 Intro

05:03 Deconstructing 'segmentation' and 'sexism'

06:39 We self-segment all the time without knowing it

09:00 Humans are complex; so why do we love labels?

10:38 Representation beyond 'the average man'

20:55 How to not be a lazy marketer

27:15 LinkedIn Post of the Week

Connect with Juliana on LinkedIn and follow her podcast Standard Deviation for more hot takes: https://tinyurl.com/FromAtoBJulianaJ

The LinkedIn post of the week is from Nneka Otika: https://tinyurl.com/FromAtoBNneka

Shoutout to Women Techmakers, a community that does inclusivity right: https://tinyurl.com/FromAtoBWTM

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