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People Think Experimentation Is Slow - Do They Have a Point?
Sep 13, 2023
Discussion on the slow nature of experimentation and the benefits of going slow in the right direction. Debates on speed versus following instructions using Ikea furniture as an example. The importance of patience in experimentation and avoiding premature endings. Different perspectives on experimentation and signs of 'bullshit management'. Emphasis on providing value and learning through experimentation.
27:09
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Quick takeaways
- Experimentation is slower than not running a test, but it mitigates risk and ensures better decision-making.
- To speed up experimentation, embrace parallelism, involve developers early on, and consider non-inferiority testing.
Deep dives
Experimentation is a calculated slowing down to validate the right direction
Experimentation objectively slows things down, but it's by design. It requires development, designs, hypotheses, research, testing, and analysis. It may be slower than not running a test, but it mitigates risk and ensures better decision-making. It helps avoid launching something that doesn't work, leading to time-consuming corrections later. Experimentation uncovers the unknown and embraces the process, recognizing that being slower but on the right track is better than rushing towards failure.
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