Reviews, ratings, testimonials, user-generated content... we've seen ENOUGH already!
We've all been told in Marketing 101 that you NEED social proof. When does it become overkill in your digital marketing program though?
In this episode, Tracy and Shiva discuss:
00:00 Intro
02:20 Social proof is great... sometimes
06:11 The need for authentic and creative social proof
10:02 Is social proof a bandaid fix for conversion issues?
16:16 How to do (and test) social proof right
18:11 The verdict: Is social proof awesome or overrated?
19:03 LinkedIn Post of the Week
The LinkedIn post of the week is from Mariya Delano: https://tinyurl.com/FromAtoBMariya
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