From A to B
Where to Automate in CRO ft. Shawn David
Apr 10, 2024
Shawn David, expert in bots and CRO, discusses the difference between AI and automation, red flags in AI CRO vendors, and how to use bots intelligently in CRO. He emphasizes the importance of human oversight in AI implementation and the need for efficient task management in experimentation.
39:31
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Quick takeaways
- AI in CRO should be seen as an assistant to automate tasks, not a replacement for human oversight.
- Strategic testing in CRO requires foresight in planning test scenarios and tracking comprehensive data for effective optimization.
Deep dives
Using AI as an Assistant in CRO Tasks
AI should be viewed as an assistant in CRO tasks rather than a replacement. It can streamline processes like linking tasks with communication channels and automating data presentation, freeing up time for strategic analysis. Using AI to prioritize tasks and answer specific questions can enhance productivity without replacing human oversight.
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