From A to B Where to Automate in CRO ft. Shawn David
Apr 10, 2024
Shawn David, expert in bots and CRO, discusses the difference between AI and automation, red flags in AI CRO vendors, and how to use bots intelligently in CRO. He emphasizes the importance of human oversight in AI implementation and the need for efficient task management in experimentation.
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AI vs. Automation
- AI is defined as anything beyond rote data manipulation.
- Automation is about removing tedious tasks, not necessarily replacing humans entirely.
Overcorrection for AI
- Evaluate AI CRO tools critically, considering their actual capabilities.
- Many AI tools overpromise and underdeliver due to hype and a lack of clear definitions.
AI as a Bandaid
- AI in CRO is often misused as a band-aid for poor processes and data.
- Like a calculator, AI is a tool that requires human understanding and direction.