
Where to Automate in CRO ft. Shawn David
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AI in Conversion Rate Optimization: Balancing Automation and Human Involvement
The chapter delves into the use of AI in Conversion Rate Optimization (CRO), discussing the challenges and opportunities of leveraging AI to predict user behavior and optimize experimentation. It emphasizes the importance of striking a balance between automation and human intervention in tasks to enhance efficiency without compromising quality. The conversation reflects on the implications of AI and automation in various domains, highlighting the need for efficient task management and the value of streamlining processes in CRO.
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