Where to Automate in CRO ft. Shawn David
From A to B
Balancing AI and Human Intelligence in CRO
Exploring the risks and benefits of automation and AI in CRO, this chapter underscores the importance of real intelligence over artificial intelligence in experimentation. It cautions against misconceptions of AI as a quick fix for poor processes, emphasizing the need for quality data and optimized workflows before automation. While acknowledging the value of AI as a tool, the speakers advocate for human oversight and decision-making in critical processes like CRO.
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